If you are the not-so-proud owner of a wavy or curly mane, chances are you have tried absolutely every product under the sun (that you can afford!) in order to turn your tangled tresses into sleek and goddess-like locks. It can be incredibly frustrating and often even depressing to think we must live a life with hair we cannot manage and spend hours upon hours trawling through magazines wishing we had the hair we see on the glossy pages. Well now, we can!

The innovative Brazilian hair straightening treatment boasts to provide even women with a lion-like mane, smooth, sleek and gorgeously shiny hair in just a few hours. If you have previously invested in other forms of straightening treatments, it is likely that you are somewhat sceptical but as many women who have tried this treatment before; it could literally (even if this is somewhat ‘dramatic’) change your life.

The process itself is an eye-watering three-day process, but never fear, you are not required to stay in the salon for the full 72 hours! However, before you jump into the stylist’s chair, it is important that before you hand over your cash to your chosen salon, that the stylist in question has described each stage of the process fully to you. Never agree to pay or have a treatment which you do not fully understand the fundamentals of.

The first stage of the process involves washing the hair with a clarifying shampoo. This helps to remove any residue from your hair and scalp and also opens up the pores, allowing the treatment to go from root to tip. Next your hair is dried. Once dry, your stylist will apply the innovative protein-rich Keratin treatment. Every single strand of hair is completely covered in the mixture to ensure that it is nourished and left soft, straight and shiny following the end of the treatment. Once the hair has been completely covered, it will be sealed with a hot straightening iron which may leave you with a shiny yet somewhat wet-dog look!

The next stage of the treatment proves for some women, is by far the hardest and most time-consuming. Following your trip to the salon, you will be instructed to not style your hair in anyway, put it in a pony tail or apply any products. You may also be advised to refrain from tucking your hair behind your ears in order to eliminate any kinks. Next there is the real kicker- you are not permitted to wash your hair for 4 days. For some women, the idea of not washing their hair for 1 day, let alone 4, causes panic but in regards to the Brazilian hair straightening treatment, it is a necessity. It is not just washing your hair you are not allowed to do, but in short, you are not allowed to get any moisture on your hair meaning that should you live in an area renowned for its rainfall, it’s time to invest in an umbrella!

As the days wear on, this can be torture for some women as their hair will appear to look greasy and in short, uncared for. However, once the 4 day period is up, all that emotional pain will be worth it. Once this time has passed, you will be permitted to wash your hair, although again, it is advisable to refrain from using any products and dry your hair with a blow drier. Whereas your hair originally would take hours to get poker straight, you will find it is tangle-free and glossy in just 10 minutes (depending on the length of your hair).

Now, for some women, waiting three days for poker straight hair may seem a little excessive but for others, it is like waiting three years for the main of their dreams, only to find that he is sitting, waiting in their favourite salon. Not only does this treatment help to re-nourish and hydrate even the most damaged of hair, it will help save you tears, tantrums and time when it comes to styling your hair on a daily basis. So, the big question is: does this sound like the treatment you’ve been searching for? Try it for yourself and find out!